Agoda: The Travel Agency

Agoda is transforming its online travel business by integrating artificial intelligence into its operations.  The founding company for the business unit’s intent is clear: hyper-personalization, predictive analytics, and AI-driven customer engagement.   While the AI-powered recommendation engine had already driven 40% of bookings over the pandemic, it now has the ability to accurately predict user preferences with razor-sharp precision.   This might result in a mobility system that serves up prescribed experiences according to previous search history, current weather, and ambiance indicators.   Furthermore, AI can transform Agoda’s revenue management system to optimize pricing by predicting the right price based on market trends, competitor prices, and user demands in real time.  This might lead to flexible, dynamic pricing models that vary depending on user engagement. Agoda, the digital travel agency, is closely supplementing human customer support a...